5 Marketing Mistakes Founders Make After Raising & How to Fix them

The problem: Leaving product market fit for later

It's easy to get caught up in building the best possible product. You may have a clear vision of what you want to create, and you're determined to make it a reality. But, building your product, you may overlook the importance of product-market fit.

“If you build it, they will come!” you say.

No. No, they won’t.

This is a sure way to lead to a product that doesn't meet the needs of your target audience and fails in the market.

The fix: Validate first.

Don't fail to focus on product-market fit. Start by understanding your target audience. Who are your potential customers? What are their needs and pain points? What solutions are they currently using to address those needs? Develop a clearer understanding of the market and the opportunities.

Once you have a better understanding of your target audience, the next step is to test your product in the market. Gather feedback from potential customers, analyze their responses, and use that feedback to iterate on your product. How?

Create a minimum viable product (MVP) that focuses on the core features and functionality that your target audience needs. Release an MVP to a select group of customers. Gather feedback on what's working, what's not, and what changes will improve the product.

Besides gathering feedback from customers, it's important to stay up to date on market trends and changes. Monitor industry publications, attend conferences, networking events, and keep an eye on your competitors. Ensure that your product stays relevant and meets the evolving needs of your target audience.

The Problem: Neglecting team building and management

It's natural to focus on product development and put team building and management on the back burner.

Don’t do this.

Neglecting team building and management can be a costly mistake that can hinder the growth and success of your startup. Building a strong team requires time, effort, and resources. But it's essential to have the right people in place to help your startup scale.

The fix: Prepare for scale before you need to.

It's important to start by defining the roles and responsibilities of your team members.

Identify the skills and expertise needed for each position

Create job descriptions that outline the requirements for each role.

Set clear goals for annual performance and progression

By having a clear understanding of what each team member handles, you can ensure that everyone works towards the same goals.

Besides to hiring the right talent, it's important to provide opportunities for growth and development. This can include investing in training and development programs, providing opportunities for cross-functional collaboration, and offering mentorship and coaching to team members. By investing in your team's growth and development, you can create a culture of continuous learning and improvement that will benefit both your team and your startup.

Finally, creating a positive and supportive culture is essential for team building and management. This means fostering a culture that values collaboration, communication, and innovation. Create opportunities for team members to connect and build relationships outside of work. Team-building activities or social events can be a great tactic. By creating a positive and supportive culture, you can ensure that your team feels valued and motivated.

The problem: Overestimating speed of growth

It's important to be ambitious and set high growth targets.

It's also critical to be realistic. You must develop a plan that takes into account the time and resources needed to achieve those targets. Overestimating growth leads to poor decision-making. Overhiring or overspending on marketing, and death marches in your product team all come with over-ambitious planning. A short term win on metrics can harm the long-term prospects of the business.

The fix: Find out what others have done.

It's important to start by setting realistic targets. Conduct market research and analyze the competition to see what they're doing. Identify growth opportunities. What are they doing?

What aren't they doing?

How fast are they moving? That can show you what's achievable within a certain timeframe. It's important to be objective and use data to inform growth targets, rather than relying on assumptions or wishful thinking.

Once you've set realistic growth targets, it's important to develop a plan that accounts for the resources needed to achieve them. Create a budget and allocate resources towards key initiatives that will drive growth. Figure out how much you put in each area such as product development, marketing, and sales. Prioritize initiatives based on their potential impact on growth and to be mindful of how resources are being allocated.

Finally, it's important to monitor progress and adjust the plan as needed. Growth is rarely linear. It's important to be flexible and adapt to changing market conditions or unexpected challenges. By monitoring progress and adjusting the plan as needed, you can ensure that your startup is on track to achieve its growth targets and build a sustainable business over the long term.

The problem:  Solving every problem on your own

Entrepreneurship can be a lonely journey, and many technical founders may feel that they have to figure everything out on their own.

That’s dumb.

Other people have solved the exact same problem that you’re struggling with right now. And they even want to help you. You can find them all over: they’re called mentors or advisors.

Failing to seek external advice and mentorship can be a critical mistake. Experienced mentors and advisors can offer valuable insights and guidance. Their expertise can help founders avoid costly mistakes and make better decisions. Get mentors to help navigate the challenges of building a business, from fundraising to team building to marketing and beyond.

The fix: get mentors or advisors

One way to seek external advice and mentorship is to join a startup accelerator program. These programs provide mentorship, resources, and connections to help startups grow and succeed. They can also offer opportunities to network with other entrepreneurs and investors, which can be invaluable for building relationships and raising capital. Additionally, founders can seek out other entrepreneurs in their industry or network and ask for advice or mentorship. By reaching out to those who have been through similar experiences, founders can gain valuable insights and avoid common pitfalls.

It's important for founders to approach mentorship and advice seeking with a growth mindset. Be open to feedback and willing to learn from others.

Founders should also be proactive in seeking out advice and mentorship, rather than waiting for it to come to them. By actively seeking out external advice and mentorship, founders can gain a broader perspective on their business and increase their chances of success.

The problem: Neglecting investor relations

Effective communication with investors is essential to the success of any startup. However, technical founders may struggle to communicate their ideas and progress to investors who may not have a technical background. To prevent this mistake, it's important to develop clear and concise messaging that communicates the startup's progress and growth prospects to investors.

The fix: Create a structured monthly report.

One way to ensure effective communication with investors is to focus on key metrics that prove the startup's progress and potential for growth. By presenting data-driven metrics, such as user acquisition rates or revenue growth, you can provide tangible evidence of the startup's success. It's also important to provide regular updates on progress, whether it's through quarterly reports or regular meetings with investors. This can help build trust and credibility with investors and demonstrate a commitment to transparency.

Finally, it's important to be transparent about any challenges or setbacks that the startup may be facing. This can help to build a stronger investor-founder relationship based on mutual trust and respect. By communicating openly and honestly about any challenges or setbacks, founders can demonstrate their ability to handle adversity and their commitment to long-term success. Effective communication with investors can help build a strong foundation for future funding and set the startup on a path towards growth and success.

Need help? Got questions? Chat with us at Raise2Launch and we can get you sorted. :)

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The problem: Leaving product market fit for later

It's easy to get caught up in building the best possible product. You may have a clear vision of what you want to create, and you're determined to make it a reality. But, building your product, you may overlook the importance of product-market fit.

“If you build it, they will come!” you say.

No. No, they won’t.

This is a sure way to lead to a product that doesn't meet the needs of your target audience and fails in the market.

The fix: Validate first.

Don't fail to focus on product-market fit. Start by understanding your target audience. Who are your potential customers? What are their needs and pain points? What solutions are they currently using to address those needs? Develop a clearer understanding of the market and the opportunities.

Once you have a better understanding of your target audience, the next step is to test your product in the market. Gather feedback from potential customers, analyze their responses, and use that feedback to iterate on your product. How?

Create a minimum viable product (MVP) that focuses on the core features and functionality that your target audience needs. Release an MVP to a select group of customers. Gather feedback on what's working, what's not, and what changes will improve the product.

Besides gathering feedback from customers, it's important to stay up to date on market trends and changes. Monitor industry publications, attend conferences, networking events, and keep an eye on your competitors. Ensure that your product stays relevant and meets the evolving needs of your target audience.

The Problem: Neglecting team building and management

It's natural to focus on product development and put team building and management on the back burner.

Don’t do this.

Neglecting team building and management can be a costly mistake that can hinder the growth and success of your startup. Building a strong team requires time, effort, and resources. But it's essential to have the right people in place to help your startup scale.

The fix: Prepare for scale before you need to.

It's important to start by defining the roles and responsibilities of your team members.

Identify the skills and expertise needed for each position

Create job descriptions that outline the requirements for each role.

Set clear goals for annual performance and progression

By having a clear understanding of what each team member handles, you can ensure that everyone works towards the same goals.

Besides to hiring the right talent, it's important to provide opportunities for growth and development. This can include investing in training and development programs, providing opportunities for cross-functional collaboration, and offering mentorship and coaching to team members. By investing in your team's growth and development, you can create a culture of continuous learning and improvement that will benefit both your team and your startup.

Finally, creating a positive and supportive culture is essential for team building and management. This means fostering a culture that values collaboration, communication, and innovation. Create opportunities for team members to connect and build relationships outside of work. Team-building activities or social events can be a great tactic. By creating a positive and supportive culture, you can ensure that your team feels valued and motivated.

The problem: Overestimating speed of growth

It's important to be ambitious and set high growth targets.

It's also critical to be realistic. You must develop a plan that takes into account the time and resources needed to achieve those targets. Overestimating growth leads to poor decision-making. Overhiring or overspending on marketing, and death marches in your product team all come with over-ambitious planning. A short term win on metrics can harm the long-term prospects of the business.

The fix: Find out what others have done.

It's important to start by setting realistic targets. Conduct market research and analyze the competition to see what they're doing. Identify growth opportunities. What are they doing?

What aren't they doing?

How fast are they moving? That can show you what's achievable within a certain timeframe. It's important to be objective and use data to inform growth targets, rather than relying on assumptions or wishful thinking.

Once you've set realistic growth targets, it's important to develop a plan that accounts for the resources needed to achieve them. Create a budget and allocate resources towards key initiatives that will drive growth. Figure out how much you put in each area such as product development, marketing, and sales. Prioritize initiatives based on their potential impact on growth and to be mindful of how resources are being allocated.

Finally, it's important to monitor progress and adjust the plan as needed. Growth is rarely linear. It's important to be flexible and adapt to changing market conditions or unexpected challenges. By monitoring progress and adjusting the plan as needed, you can ensure that your startup is on track to achieve its growth targets and build a sustainable business over the long term.

The problem:  Solving every problem on your own

Entrepreneurship can be a lonely journey, and many technical founders may feel that they have to figure everything out on their own.

That’s dumb.

Other people have solved the exact same problem that you’re struggling with right now. And they even want to help you. You can find them all over: they’re called mentors or advisors.

Failing to seek external advice and mentorship can be a critical mistake. Experienced mentors and advisors can offer valuable insights and guidance. Their expertise can help founders avoid costly mistakes and make better decisions. Get mentors to help navigate the challenges of building a business, from fundraising to team building to marketing and beyond.

The fix: get mentors or advisors

One way to seek external advice and mentorship is to join a startup accelerator program. These programs provide mentorship, resources, and connections to help startups grow and succeed. They can also offer opportunities to network with other entrepreneurs and investors, which can be invaluable for building relationships and raising capital. Additionally, founders can seek out other entrepreneurs in their industry or network and ask for advice or mentorship. By reaching out to those who have been through similar experiences, founders can gain valuable insights and avoid common pitfalls.

It's important for founders to approach mentorship and advice seeking with a growth mindset. Be open to feedback and willing to learn from others.

Founders should also be proactive in seeking out advice and mentorship, rather than waiting for it to come to them. By actively seeking out external advice and mentorship, founders can gain a broader perspective on their business and increase their chances of success.

The problem: Neglecting investor relations

Effective communication with investors is essential to the success of any startup. However, technical founders may struggle to communicate their ideas and progress to investors who may not have a technical background. To prevent this mistake, it's important to develop clear and concise messaging that communicates the startup's progress and growth prospects to investors.

The fix: Create a structured monthly report.

One way to ensure effective communication with investors is to focus on key metrics that prove the startup's progress and potential for growth. By presenting data-driven metrics, such as user acquisition rates or revenue growth, you can provide tangible evidence of the startup's success. It's also important to provide regular updates on progress, whether it's through quarterly reports or regular meetings with investors. This can help build trust and credibility with investors and demonstrate a commitment to transparency.

Finally, it's important to be transparent about any challenges or setbacks that the startup may be facing. This can help to build a stronger investor-founder relationship based on mutual trust and respect. By communicating openly and honestly about any challenges or setbacks, founders can demonstrate their ability to handle adversity and their commitment to long-term success. Effective communication with investors can help build a strong foundation for future funding and set the startup on a path towards growth and success.

Need help? Got questions? Chat with us at Raise2Launch and we can get you sorted. :)

Trevor Longino
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